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A lot has changed since I started work in SEO, back in 2003. There have been ups and downs, twists and turns, and back then it was known as the ‘dark arts’ for a reason. SEO was forged in an underground community that most people had never heard of. People that worked (or dabbled) in the SEO industry ranged from the intrigued and curious, to the outright criminal. For all SEOs however, the term ‘ethical’ was an unknown concept. To understand why was the case, you need to understand the journey it’s taken.
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